Digital marketing
Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel What is digital marketing, and why does it matter? That’s precisely what I plan to discuss today. Digital marketing means using digital channels, like search engines, social media, email, mobile apps, and websites, to promote a product or service. This umbrella term also includes marketing using digital devices such as TV or radio. Examples of online digital marketing include: Search engine optimization (SEO): optimizing a website to improve its visibility and ranking on search engines like Google. Pay-per-click advertising (PPC): paying for advertisements to appear on search engine results pages or social media platforms. Social media marketing: creating and sha...